Larry has over 33 years in the jewelry business and Cindy has over 30 years of jewelry experience.  When their previous employer went out of business, Larry & Cindy made the decision to open their own store.  After so many years in the jewelry business, they felt it was the perfect choice.  Both have completed diamond and gemology courses.  Larry & Cindy take pride in the fact that they hand select every piece of jewelry in their store for its beauty and brilliance.

Our daughter, Allison has worked in our store since we opened.  She has a total of 6 years of jewelry experience.  Allison has accompanied us on a couple of buying trips.  She loves jewelry and enjoys working with people.

Our son Jason works part time for us during the holidays.  He recently got married and is a graduate of Boise State University.  He is currently working towards his masters degree.   His wife, Kacey is the newest member of the Williams family and will also be filling in during the holidays.